Koa’s target market is segmented by services, product types, geography, and size.
Real Estate Investors: those who want to invest in new real estate or those who have existing portfolios that are underperforming. These investors can be family offices or institutional investors.
Real Estate Users: those who occupy space to live, work, play, or heal. These occupiers can be large or small firms.
The Community: real estate investing is inherently community-based. The investor and the user is buying into the location, which is driven by the interaction of the uses within a community. Development in particular benefits tremendously by community support as the entitlement process is often discretionary at some level.